Cutting-edge Classicism (1908)
Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Heir to the brand’s aesthetic heritage as much as to its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. This fine example of Rolex’s watchmaking prowess, with Superlative Chronometer certification, brings classicism to the future.
A KEYSTONE IN THE HISTORY OF ROLEX
Pioneering women have always been a keystone in the history of Rolex.
Since the earliest days of the brand, they have inspired the creation and development of special timepieces that would support their quest for empowerment. The Lady-Datejust is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance.
"A CLASSIC TIMEPIECE, DESIGNED FOR A LADY. "
THIS IS HOW SOME MAY DESCRIBE THE OYSTER
PERPETUAL LADY-DATEJUST
HEIR TO THE DATEJUST
Since the brand’s creation in 1908, Rolex has pursued the fundamental conviction of its founder, Hans Wilsdorf, for whom the future of the wristwatch was inseparable from superlative performance. The 1908 combines all the essential attributes of a self-winding wristwatch according to him: chronometric precision, waterproofness, autonomy, comfort and durability.
Classic style, perpetually reinvented
While Hans Wilsdorf’s revolutionary innovations concerned the technical features of the wristwatch, they were also the fruit of an extremely strong aesthetic vision. The silhouette of the case in 18 ct yellow or white gold, as well as the design of the 1908’s dial, reinvent the classic – yet very modern – spirit of the original Oyster Perpetual watches. An aesthetic signature, its finely domed and fluted bezel is testimony to a quest for delicacy in all of its forms.
A transparent case back for an exciting reveal
By offering a watch that reveals its movement through a transparent case back, Rolex continues to innovate whilst echoing its watchmaking tradition. Calibre 7140 bears a cut-out oscillating weight in 18 ct yellow gold with three arms, engraved with the words ‘Chronometer Perpetual’ and benefiting from an optimized ball bearing. The movement boasts some remarkable finishes including the exclusive Rolex Côtes de Genève – a celebrated traditional watch decoration, reinterpreted with a polished groove between each band. The window, made of virtually scratchproof sapphire, provides proof that, for Rolex, the aesthetics of the movement are as important as its performance.
Calibre 7140: performance and elegance
To power the 1908, Rolex’s watchmaking engineers have developed calibre 7140, a completely new self-winding movement that allows the time to be displayed via two central hands and a small seconds hand at 6 o’clock. Five patents have been filed for this movement, which has been entirely developed and manufactured in-house. Its cutting-edge design incorporates some major innovations from the Manufacture to guarantee exceptional performance, including the Syloxi hairspring in silicon, Chronergy escapement in a nickel-phosphorus alloy – both of which are resistant to strong magnetic fields – and Paraflex shock absorbers, which protect the oscillator and escape wheel from any shocks to the watch.
Expereince The Perpetual 1908 First-hand At Chang Ein Hong
The extraordinary craftsmanship and technical know-how imbued in the 1908, as well as the ceaseless pursuit of perfection that the watch manifests is best appreciated by your own hands. And as you will soon discover, the qualities of strength, refinement and style are hallmarks that define every Rolex watch.
At Chang Ein Hong, we believe in elevating the art of watch appreciation with a personal touch. With over 70 years of experience as Brunei’s most trusted luxury watch retailer, we seek to pamper you with first-in-class customer service, bolstered by our passion and knowledge of Rolex watches.
As an Official Rolex Retailer, we are best equipped to address any questions you have on the 1908, as well as all other models from the Rolex Classic and Professional collections.
Find out more about the 1908 at Chang Ein Hong today. Alternatively, you may reach out to us via the ‘Contact Us’ button below.
